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Alejandro Martinez-Zurita, Consultant

Alejandro has broad background in both the public and private sectors. He has more than 10 years of experience working for the Mexican Government, where he served in the Secretariat of Foreign Affairs as Director for International Economic Promotion for Asia-Pacific, Africa, Middle East & Special Industry Sectors (Software, Biotechnology, Aquaculture and Alternative Energies) and Manager of Exportanet (a commercial information intelligence system which was implemented by him to comply trade data by 86 Diplomatic Representations of Mexico abroad). In said capacity, he played a key role in designing and developing strategic international economic promotion activities (export promotion and investment attraction), in coordination with national and foreign government agencies, Embassies, Consulates and private organizations.

Prior to that position, as Deputy Director for Investigations at the Federal Competition Commission of Mexico, Alejandro was responsible for conducting investigations and consultations regarding monopolistic practices, barriers to trade and other market restrictions, and forbidden mergers.

In 1998, Alejandro collaborated at the Center for Trade and Commercial Diplomacy of the Monterey Institute of International Studies where he co-authored a case study on a WTO dispute ("National Treatment") over gasoline between U.S. and Venezuela and Brazil: "EPA Gasoline Standards: Greening the Fuel, or Fueling the Greenback".

He is currently CEO of Natra Mexico, a Mexican enterprise dedicated to produce and distribute Chia seed (salvia hispanica) food supplements under the brand "Chia Fit" and President of ProJap, a company that provides intelligence and commercial representation services for Mexican companies in Japan. Alejandro holds a Masters degree in Commercial Diplomacy from the Monterey Institute of International Studies with an emphasis in International Economics (Stanford University) and Certificates in Applied Economics from Instituto Tecnologico Autonomo de Mexico, and in Trade Dispute Resolution (Mexico's Diplomatic Institute). He graduated from for Universidad Iberoamericana with a BA in International Affairs.

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